How & Why testimonials incrase sales

25Nov08

I’ll start by defining the word “Testimonials”.

In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas “endorsement” usually applies to pitches by celebrities.

Now I’ll break that down into a single sentence. A testimonial is basicly a short review of the product used to advertise it. Now pretend your a client, you see 100 positive testimonial’s on a website, will this you consider the product more or less? Now this is a two-sided debate.

– Yes, it’s got a lot of good reviews
– No, it’s got reviews on the page, surely they don’t need them if the product is worth buying?

I can’t see why many people would think “No” and anyone who does, doesn’t understand marketing, at all.

Whenever you sell a product, ask the client for a short testimonial / review on the product, then just add it to your website/blog/page, I suggest a side-bar just for testimonial’s.

Here is some legal advice
Do not, under any circumstances, make them up. Its not only illegal, but immoral as well, if you do get caught doing this, watch out.

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